The thinking
behind the practice.
Original research, founder essays, and the AI Visibility Imperative — our position on what AI search means for Malaysian enterprise brands, and how to act on it.
Monthly POV from Alvin Koay.
What Google\u2019s May 2026 policy update means for Malaysian CMOs.
Google formally classified manipulation of AI Overviews and AI Mode as spam. The structural implications for enterprise AI visibility programmes, with our reframe from Engineering to Enablement as a worked example of policy-aligned positioning.
From Engineering to Enablement \u2014 why language matters in AI search.
Why Growth.pro renamed its signature practice in May 2026. Engineering implies acting on the system; Enablement describes working on the brand side of the equation. The language now matches the substance.
Why 73% of brands ranking on Google have zero AI presence.
A short data essay grounded in the Wellows GEO Visibility Research. What the 73% gap reveals about the divergence between SEO and AI search — and what that means for marketing budget allocation in 2026.
The M-C-R outcome stack: Mention, Citation, Recommendation.
How AICE measurement moves beyond mention rate to the three tiers of outcome that actually predict commercial impact: brand named in the answer, brand explicitly sourced, brand suggested as the choice.
What AI actually extracts \u2014 the four content shapes that travel.
A practical content note for content teams. Lists, comparisons, frameworks, statistics: the four extractable shapes AI platforms cite. How to structure owned content so the expertise inside it survives retrieval.
SEO \u2260 AI Visibility \u2014 what the 12% gap means for CMOs.
Only 12% of AI-cited links also rank in Google’s top 10. What this divergence means for how brands divide budget between SEO and AI Citation Enablement programmes in 2026.
Get the audit. Then the next conversation is data.
A complimentary AI Visibility Audit benchmarks your brand across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode against your top three category rivals. Approximately one week. Board-ready deliverables. No sales pitch.
Request your audit