Pillar 01 — Presence
01
Can I trust what I know about this brand?
Entity definition was inconsistent across Wikipedia, Knowledge Panel, and 14 industry directories.
Results / Case 01 / B2B Professional Services
90.61% AI brand mentions.
18.11% Share of Voice.
How a B2B professional services firm reached a leading position in its category — overtaking two international competitors — across 245 AI responses in 11 weeks.
From a near-zero baseline. PAVA Performance Retainer. 150 tracked prompts across ChatGPT, Gemini, Perplexity, Google AI Mode, and Google AI Overviews.
01 — The brief
A B2B professional services firm operating in an advisory-led category entered the engagement with a credibility paradox: strong reputation among existing clients, weak presence inside the AI answers their next clients were using to shortlist. Across 150 tracked category and comparison prompts on ChatGPT, Gemini, Perplexity, Google AI Mode, and AI Overviews, the brand was either absent, miscategorised, or cited beneath two international competitors with stronger third-party media density.
02 — What was at stake
In advisory categories, AI invisibility is a procurement problem. Corporate buyers and procurement teams now run initial vendor research inside AI platforms before the firm has any opportunity to engage. Brands that don't appear in the AI shortlist are eliminated before the human conversation begins — and the firm had no way of knowing how often that was happening.
03 — How it was architected in the AI Visibility Operating System
The engagement commissioned the full entity layer, authority layer, and measurement layer of the AI Visibility Operating System. The visibility and amplification layers were sequenced into a 12-week build phase once the entity and authority foundations were stable.
04 — The PAVA pillars deployed
Pillar 02 — Authority
02
Is this brand a recognised leader in its domain?
A 12-week earned media and thought-leadership programme placed expert commentary into the specific publications AI platforms cite in the category.
Pillar 03 — Visibility
03
Is this brand the right answer to this specific query?
Sequenced in once entity and authority signals were measurably stable — prompt-universe mapping, answer-extractable content, platform-specific optimisation.
05 — The AI Citation Enablement work
The engineering covered all four conditions of citation:
01
Structural / semantic
Entity disambiguation across structured data, full schema deployment, and category-term standardisation so AI models could resolve the brand confidently.
02
Editorial
Authority placements in third-party publications across three jurisdictions, weighted toward sources with documented high AI citation pickup.
03
Technical
Content restructured for answer-extraction patterns and AI-readable definitional sections inside core service pages.
04
Competitive
Prompt clusters with high competitor density were sequenced first; the two international competitors held Share of Voice through weeks 1–6, then receded as authority signals compounded.
06 — The measured outcome
90.61%
AI brand mention coverage
222 of 245 tracked AI responses
55.92%
Explicit website citation coverage
137 of 245 responses
18.11%
AI Share of Voice
Leading position in the category
2.17
Average AI ranking
Across all tracked prompts
Share of Voice rose from 16.1% → 18.1% over the 11-week tracked window — a stable upward trajectory rather than a one-off spike.
07 — Platform-level breakdown
ChatGPT and Gemini delivered the strongest mention coverage within weeks 1–8 — both platforms weight the kinds of earned-media authority signals the engagement built up first. Perplexity citations followed approximately four weeks later, consistent with Perplexity's heavier bias toward authoritative third-party sources rather than recent retrieval. Google AI Overviews tracked Gemini closely, reflecting the underlying signal overlap between Google's generative surfaces.
08 — Why this compounds
In a category where two well-funded international competitors had structural authority advantages on day one, the brand reached a leading 18.11% Share of Voice in 11 weeks. Each subsequent week of citation accumulation makes that lead harder to displace — the brand's earned citation record is now an operating asset, defended through the ongoing amplification layer.
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